Thursday, 2 April 2015

2-apr


Enlarged pictorial warning on tobacco products

1)      The Centre deferred the rule requiring packaging of tobacco products to have enlarged pictorial warnings from April 1.

2)      Union Health Ministry accepted the recommendation of Parliamentary Committee on Subordinate Legislation to defer the rule on grounds that the issue should be decided after consulting industry stakeholders.

3)      The amended Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules, 2008, tobacco  products were required to carry stark images of diseases caused by the substance across 85 per cent of
the package area, against the current 40 per cent, to act as deterrents.

4)      The amended rule is consistent with India’s obligations under the World Health Organization’s Framework Convention on Tobacco Control.

5)      Pictorial Warning :

                                i.            there is a vast body of evidence showing that pictorial warnings have more impact than text

                              ii.            such warnings can influence behaviour among the less-educated.

6)      The parliamentary committee has questioned that there are no India specific studies linking cancer to tobacco use.

·         The stand has been ridiculed by the medical community

7)      Empirical studies linking cancer with tobacco use :

a)      data show that regular smokers have a threefold higher risk of death compared to similarly placed non-smokers, leading to the loss of a whole decade of life.

b)      Similarly, cessation of smoking and other forms of consumption leads to a significant increase in longevity

8)      situation around the world :

                                i.            countries with enlightened public health policies are focussing on tighter control measures using a combination of high taxes, a ban on advertising, cessation support and changes to packaging rules

                              ii.            Australia has gone beyond pictorial warnings and introduced plain packaging that eliminates brand recognition

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